With every website we create for clients, we always launch with Google Analytics.

Why? Because it matters!

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It matters because it provides valuable insights into how visitors interact with a website. By collecting and analyzing data on website traffic, such as the number of visitors, where they come from, how long they stay, and what pages they visit, website owners and marketers can make informed decisions on how to improve the user experience, increase engagement, and drive conversions.

Here are a few specific reasons why Google Analytics matters:

1. Understanding your audience: Google Analytics provides valuable information about the demographics of your website visitors, such as their age, gender, location, and interests. This information can be used to tailor the content and overall experience of your website to better meet the needs and interests of your target audience.
2. Measuring the effectiveness of marketing efforts: By tracking the source of website traffic, Google Analytics helps marketers determine the effectiveness of various marketing channels, such as search engine optimization, social media marketing, and paid advertising. This information can be used to optimize marketing strategies and allocate resources more effectively.
3. Improving website performance: Google Analytics provides data on website speed, user behavior, and other key performance indicators. This information can be used to identify areas for improvement and make optimizations to enhance the overall user experience and increase conversions.
4. Making data-driven decisions: Google Analytics provides a wealth of data that can be used to make informed decisions about a website and its marketing strategies. By tracking and analyzing data, website owners and marketers can make data-driven decisions that lead to better outcomes and a stronger online presence.

In summary, Google Analytics matters because it provides valuable insights into how visitors interact with a website, and enables website owners and marketers to make data-driven decisions that drive success.