Purpose. It’s WHY we exist. Purpose is bigger than any business goal. When an organization has a clear brand purpose, it attracts talented personnel, strategic alliances and loyal customers.
Vision. It’s WHAT we aim to achieve. A clear corporate vision is a depiction of a desired result that motivates, energizes and helps an organization describe its destination.
Mission. It’s HOW we plan to achieve our corporate vision. A good mission statement determines the best path to achieve the vision.
Values. It’s what we stand for and HOW WE BEHAVE. Values are the traits and qualities that shape daily actions with other employees, customers or suppliers. These values shape corporate culture when they become deeply held and high priorities.
Brand Positioning. It’s HOW we DIFFERENTIATE from our competitors. Typically crafted at the end of a brand strategy process, the brand positioning statement clarifies our unique value proposition to our primary audiences and our point of distinction relative to competitors.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
And here at Sweet D Marketing you will have access to some of the leading branding experts within the United States.
Together we will create something not only you’ll love, but a brand that your customers will remember for years to come.
Contact us today to get started!